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Anower Kabir

Chapter 03 · 2021 — 2024 · Bright Skills Limited

Bright SkillsTaking an ed-tech brand to market

As Executive Director he led strategy, sales, marketing and day-to-day operations of an online skills platform — from its launch on 1 January 2022 to tens of thousands of learners.

Anower Sadath Kabir speaking at a lectern beside the Bright Skills grand opening banner dated 1 January 2022
Bright Skills grand opening — 1 January 2022
Role
Executive Director
Period
2021 — 2024
Focus
Strategy · Sales & marketing · Partnerships

The context

An online learning platform has to win learners, instructors and institutional partners at the same time — while proving it can grow month after month.

His contribution

  1. 01Organisational strategy, policies and business plans — and their execution.
  2. 02Sales across all channels; online and offline marketing; above- and below-the-line promotion.
  3. 03Budgets, revenue and expenditure reporting, fund allocation and regular board reporting.
  4. 04Coaching department heads, setting departmental goals and running performance reviews.
  5. 05Partnerships: MoUs with almost 75 companies and institutes, and 39 mentor agreements signed in a single day.
  6. 06Brand visibility, including sponsorship of a Bangladesh overseas cricket match (February 2022).

Outcomes

learners on the platform (May 2023)
45,000+
courses published (May 2023)
70+
month-on-month growth
46%

From the archive.

Photographs from Anower Sadath Kabir’s personal archive.

  • Bright Skills team members celebrating record Eid sales with cake in their office
    Celebrating the highest Eid sales, May 2022
  • Anower Sadath Kabir seated at a table during a Bright Skills MoU signing ceremony with instructors
    MoU signing ceremony with instructors, 2022
  • Representatives signing a memorandum of understanding at a Bright Skills partnership event
    One of the institutional MoUs

Figures are from Anower Sadath Kabir’s May 2023 CV, written while he led the company. Photos come from his CV and are shown at their original, modest resolution.